NetBase Quid Company is a high-tech start-up that has built an advanced social media analytics engine that provides real-time data on what people are saying about your brand, competitors, and topics. NetBase Analytics is software that tracks relevant conversations and assesses their impact on the perception of a brand or product. This Company can follow over 50 million conversations daily on social media, including Twitter, Facebook, LinkedIn, Instagram, and Tumblr. The software tracks keywords so companies can see how their business is mentioned relative to their competitors and the most important influencers in their industry.
What is Competitive Intelligence?
Competitive Intelligence is gathering and analyzing information to gain insights into a competitor’s business and performance. CI is considered a business-level strategy developed by an organization to support strategic decision-making. This is a dynamic process that can include periodic assessment, ongoing monitoring of competitor activities, systematic analysis of customers’ needs, and identifying and analyzing information on competitors’ strengths and weaknesses as well as their performance relative to their own goals. Competitive Intelligence is designed to help an organization strategize and improve its performance.
Competitive Intelligence Tools
1. Kompyte
Kompyte is a competitive intelligence software that provides information about companies, like size, employment, revenue, and industry. It offers real-time trending top company mentions across social media networks, including Facebook, Twitter, LinkedIn, and Instagram. The software displays a user-friendly dashboard listing the most relevant mentions across your entire industry or within a specific vertical. Kompyte also allows users to see which posts have attracted the most attention and who are being mentioned and missing out on revenue opportunities. Kompyte supports multiple languages and is mobile and free to download.
2. Market Explorer
Market Explorer is a web-based software that allows users to look at social media data. This provides customers with consumer sentiment regarding their brands, competitors, and product lines. The system includes an interactive dashboard with a real-time list of top influencers, mentions, and comments. The software also allows users to export the results in spreadsheet format. ME overview report provides data points and market insights on your competitors. The software is simple to use and has a mobile interface.
3. Craft
Craft is a web-based software that analyzes social media conversations and compiles the results into easy-to-read reports. The data is generated through active monitoring of social media networks, allowing users to see what is being said about the brand in real-time on any device. The craft will enable users to follow relevant keywords, hashtags, or mentions that pertain to their business or industry. The software also allows users to look at how competitors respond to comments from customers and influencers on social media.
4. Social Searcher
Social Searcher is a web-based software that lists recent social media posts. The system allows users to find the top performing posts, the most popular social media platforms, who are the top influencers, and who are sharing the most information about their brands and competitors. Social Searcher also provides a score on how influential a particular person or company is in your industry. Social Searcher is a social media search engine that tracks top social media posts.
5. Traffic Analytics
Traffic Analytics is a web-based software from Semrush that provides information about companies like size, employment, revenue, and industry. It offers real-time trending top company mentions across social media networks, including Facebook, Twitter, LinkedIn, and Instagram. The software displays a user-friendly dashboard listing the most relevant mentions across your entire industry or within a specific vertical.
CI is a dynamic process that can include periodic assessment, ongoing monitoring of competitor activities, systematic analysis of customers’ needs, and identifying and analyzing information on competitors’ strengths and weaknesses. Competitive Intelligence is designed to help an organization strategize and improve its performance. The tools from Quid Co. provide information about brands, allowing companies to stay up-to-date on social media insights that you can use for future business strategies.
NetBase Quid is the next-generation consumer and market intelligence platform, delivering contextual insights to reveal business trends, connect with consumers, and understand the story behind competitors and the market. The platform uses advanced artificial intelligence to process billions of indexed resources across all forms of structured and unstructured data, empowering our brand, agency, and consulting services customers to make smart, data-driven decisions accurately, quickly, and efficiently. NetBase Quid is a trusted partner of American Airlines, Coca-Cola, Ogilvy, T-Mobile, United Airlines, YUM! Brands, Walmart, Hyundai, Wunderman Thompson, Microsoft, BCG, and The New York Times.
Competitive intelligence
Competitive intelligence is gathering and evaluating information to predict competitive activity, realize past market disturbances, and impassively interpret events But It is a vital component of advancing a business strategy. It enhances corporate or business unit actions, predicts and plans for future market opportunities and instabilities, and evaluates the success of a competitor’s market positioning and product messaging, among others.
Because You can maneuver through the competitive terrain by the amount of insight into your market. So CI tools can offer you a picture of play doh competitors’ digital marketing strategies. If, You will understand how to accomplish their SEO strategy, email, content marketing initiatives, and others. With such information, you can know how to outperform them online.
Startups and small medium enterprises
Startups and small medium enterprises that can’t manage huge intelligence in gathering and evaluating investments can also benefit from this initiative. It isn’t compulsory to have an enormous budget or a devoted team to commence this task. All that is required is to focus in the right places and start thinking practically about what you unearth.
NetBase Quid is undeniably the next big thing when discussing consumer and market intelligence platforms. Because It offers an evaluative understanding to unearth business trends or connect with consumers, and demystify the idea of competition and the market. The platform utilizes improved artificial intelligence to process various indexed resources across arranged and disarranged data forms.
NetBase Quid is a legit affiliate of American Airlines, Coca-Cola, Ogilvy, T-Mobile, United Airlines or Walmart, among many other major brands. Because Its essential services are competitive review, Brand Viability and Perception, Trend Analytics, Voice of the Customer, Consumer understanding, Technology Scouting, and others.
