Today’s digital landscape is fraught with new and emerging marketing channels, each demanding different skill sets, processes, and tools. As the marketing world continues to evolve and marketers face the challenge of integrating data across channels and devices, the demand for a wider variety of services becomes more apparent. The Marketing Cloud service by Salesforce provides packaged software that streamlines mutual marketing tasks, allowing users to spend less time on manual activities to focus on strategic opportunities. These services are also known as “applications” or “apps” in Salesforce parlance.
There are several ways in which salesforce marketing cloud service can benefit your business. This article talks about some of the benefits.
Lead Management
Salesforce Marketing Cloud is a cloud-based service that helps companies manage leads, contacts, and sales pipelines. It is available as a platform or as a software package.
A marketing cloud consultant can use it for lead management, prospecting, nurturing, and scoring. It also provides analytics to help marketers reach the right leads at the right time. Salesforce Marketing Cloud has its base on Salesforce. It is one of the most comprehensive.
It lets you automate your lead nurturing, pipeline, and onboarding processes, connecting with external data sources like CRMs and analytics tools. That makes it an excellent tool for expanding the customer base or optimizing the sales process.
Its features include content marketing, email marketing, social media, and telephony marketing. Small businesses and large enterprises can use it alike to increase efficiency.
Email Marketing
Email marketing is one of the most cost-effective and proven ways to build awareness, drive traffic, and generate leads. The email marketing platform by Salesforce allows marketers to create, send and track email marketing campaigns through a single interface.
The platform allows marketers to schedule campaigns and set up drip emails for segmenting and nurturing leads. The email marketing platform also integrates with many other services in the Marketing Cloud.
It allows you to create, send, and track email campaigns from a single dashboard. You can use it to manage customers and prospects and integrate it with other tools, including analytics tools like Google Analytics.
You get all the standard features of a good email marketing tool, including powerful analytics tools and customizable templates and layouts. But you also get some great features that make it stand out:
It integrates seamlessly with other Salesforce services such as sales operations and Service Cloud so that your data never gets lost in the shuffle.
Sales Automation
Marketers often struggle to find the right cadence and content to send prospects in the sales pipeline. Some marketers still rely on manual processes to send emails, which can be time-consuming, error-prone, and inefficient.
When you create a lead, the sales automation platform allows you to trigger email campaigns, create a sales funnel, and quickly send emails to sales team members. These features include lead scoring and lead assignment, allowing you to assign leads to specific sales reps based on their sales stage.
The platform will also allow you to track which emails get clicked, when, and by whom. Sales automation allows marketers to spend less time on administrative and repetitive tasks so they can spend more time creating strategic content.
Marketing Automation
Another common pain point for marketers is juggling multiple marketing channels and environments. For example, you can integrate some marketing campaigns with Google Analytics, others with Adobe Analytics, and still others with Salesforce.
A marketing automation platform is a tool that allows you to manage all your marketing channels and data through a single interface. The app will enable you to create campaigns that run across channels like email, web, and social media. Campaigns can get triggered by date, time, or other events, such as a prospect clicking on a link in your email campaign.
Cloud-based CRM
This platform allows marketers to create and manage contacts, leads, and accounts. You can use it to track your team’s outreach efforts and whom they’ve contacted and to receive insight into your lead’s stage in the sales funnel.
The CRM platform allows you to create and assign team members’ sales tasks, view progress, and close rates for each account. You can integrate the data from the CRM platform with other marketing apps to give a more holistic view of your lead funnel.
Video Marketing and Advertising
Video marketing has become an essential part of successful marketing strategies. It is more engaging than other content types, such as text or images, leading to increased sales.
The video marketing and advertising platform allow you to create and manage videos across various social media channels, YouTube, and ad platforms. You can search for contacts based on the videos they watch, as it has an integration with the Salesforce database.
Conclusion
As marketers become more comfortable with the sheer number of channels they must leverage, they are increasingly looking to automate tedious tasks and integrate data from various sources. Furthermore, marketers are seeking broader service offerings that include CRM, video marketing, and other tools typically associated with digital agencies. The benefits of the Salesforce Marketing Cloud service include increased efficiency, reduced reliance on manual tasks, and the ability to leverage data from a wide range of sources.
